CraftsmaN
Name a tool brand you follow on Instagram.
Real short list. We set out to change that.
Father Figures
Social video
On Father’s Day, we listen to Dad’s stories—even if they didn’t really go down the way he says they did. Because there’s no better gift you can give Dad than the life he claims to have lived.
Father Figures social video was recognized as the Ad of the Week by Drum Marketing as well as a weekly feature on Creativity Online and Advertolog.
Instagram
Truthfully, there’s no reason for a tool brand to have an Instagram if all they’re going to do is push sales. That’s a great way to get blocked. Once we all accepted the way the world works, we redefined the brand’s POV on social and gave a whole lot of people a whole lot to come back for. Turns out, a lot of people like tool jokes.
